Brownsville, Kentucky · Formal Gown Boutique
Elegance
within
reach.
Bridal, prom, and pageant gowns — with custom creations from $499.99. Every thread is chosen to make the evening feel like it belongs to you.
Why Choose Us
Affordable luxury, made personal.
Pretty in Price exists to make formal dressing joyful, inclusive, and within reach — without losing a stitch of elegance.
01
Affordable luxury, no compromise
Couture-level silhouettes and fabrics at prices our neighbors can actually celebrate.
02
Inclusive sizing for every body
A thoughtfully curated range so every guest can step into a gown that truly fits.
03
Custom gown design from $499.99
Dream it with us. We will sketch, source, and stitch a one-of-a-kind gown for your night.
04
Personalized styling
Private appointments where our team brings the options to you and guides every choice.
05
Trend-forward collections
Curated drops from designers you will love — refreshed so no two seasons feel the same.
What We Offer
Our services
01
Ready-to-wear formal gowns
A curated floor of bridal, prom, and pageant styles ready to take home and make yours.
02
Custom gown design
Designed with you from sketch to fitting, starting at $499.99 for a one-of-a-kind creation.
03
Bridal & bridesmaid styling
From the dress to the bridal party, we coordinate silhouettes and palettes that sing together.
04
Personalized appointments
Private styling in-store with a consultant who listens, edits, and cheers you on.
Featured Gowns
A glimpse at the floor.
Visit the Boutique
Book your appointment today.
Step into the boutique for a private styling appointment, a custom sketch, or simply to say hello.