About the Boutique
Our Story
Pretty in Price was created with a simple mission: to make beautiful, high-quality formal gowns accessible to everyone. We understand that special occasions come with enough pressure — finding the perfect dress shouldn’t add to it.
Located in Brownsville, Kentucky, our boutique was built on the belief that style should never be limited by budget. Whether you’re preparing for prom night or your walk down the aisle, we’re here to help you find the dress. By offering carefully selected gowns and custom design options, we empower our clients to express themselves with confidence and elegance. Our collections feature styles for every personality, body type, and budget — all in a welcoming and stress-free environment.
From custom gowns starting at $499.99, you can create a look that is uniquely yours.
The Promise
Our Mission
Our mission is to provide stylish, affordable gowns while delivering a personalized experience that makes every customer feel valued, confident, and celebrated.
What Sets Us Apart
01
Thoughtfully curated collections
02
Custom gown creation tailored to you
03
A welcoming and supportive shopping environment
04
Attention to detail in fit, style, and service
At Pretty in Price, it’s more than a dress — it’s your moment, and we are excited to be a part of it. Every client is more than a customer — you’re part of our story.